News

New International Eyewear Company established in Switzerland

Zurich, October 2013. With the start of the new Sunglass Season 2013/2014 the Swiss Eyewear Group (International) AG proudly announces the establishment of a new, innovative global eyewear company, headquartered in Zurich, Switzerland. 

A unique management and ownership structure

The Swiss Eyewear Group founders and management team were previously part of the Polaroid Eyewear management team. After the acquisition of Polaroid Eyewear by Safilo this experienced set of individuals, based in 5 countries, decided to start their own business and take on the challenge of creating a completely new eyewear company with innovative ways of operating in a global marketplace.

The uniqueness of the Swiss Eyewear Group is perhaps best-illustrated by its ownership structure, with shareholders from the entire eyewear industry value chain, starting with manufacturing all the way through to retailing This extraordinary set up, combined with the management team’s extensive eyewear industry know-how and experience, ensures that the company has an exceptional wealth of industry-relevant skills and knowledge right from the start. ”Having this insight and expertise in all aspects of the value chain gives us a truly holistic understanding of the international eyewear industry and enables us to offer the market better products, better value and better customer service” says Jerry Dreifuss, CEO of Swiss Eyewear Group. “The strength of the model is illustrated by the speed with which we were able to place significant investment funding with several investors from all areas of the eyewear industry.”